Create your initial Boards (where you save pins to) first – beware keywords, keywords, keywords

Can make your boards secret if you wanted to. 

Board cover size – square 1:1 600 x 600

 

Portrait

2:3 ratio

Use Canva – they have lots of templates there too.

 

If you do want to share other’s content, try and pin your content as the first five pins as this is what your audience will see first. 

If you want more clients and to increase your website traffic you need to be pinning your own content. This is so ideal clients come to you as the expert.  

NB Pinterest shows your fresh pins to your followers first – either through the smart feed or the following tab

Pinterest looks to see how your followers are engaging with your pins if they are not Pinterest may feel that it is not great content and won't push it much further – hence grow an authentic following around your content

 

New blog post, page or product listing with image

You can pin content such as an Instagram post, or your blog or your FB posts, and of course pins about your products group. 

You can create more than one pin per post, trying different styles and sizes – a new image on a product or topic you have posted about before is considered a “fresh pin” – test to see which style results in conversions – BUT make sure you give them unique descriptions each with different keywords

 

Ideally, share 5 pins at a time (see later for Tailwind) 

 

Pin titles are the headline for your images. They’re typically visible in search

results and feeds and, in just a few words, give people a reason to engage.

 

The Pin Title is a short (up to 100 characters) bit of prominent, bold text that

provides more context to your Pin in the feed and on a Pin closeup.

 

When someone sees your Pin in their feed or in a search result, the first 30

characters or so of the title will likely (not always) appear under your image.

 

Always Use Title Caps, never all caps.

 

Avoid using symbols or unnecessary spaces in your titles.

 

Use clear and relevant titles, for example: “Easy No-bake desserts “is better than “Food.”

 

Think of the Pin Title as the Headline for your Pin. It should encourage people to

click (but never use the word “click”) by inspiring curiosity or interest.

 

Incorporate important keywords -when creating multiple images for one URL, try different keywords in

each title

 

Do not repeat your title in the Pin description.

 

Copy matters on Pinterest. 

 

It’s important to optimize your descriptions (also your titles and Board descriptions too!) to provide signals that help Pinterest deliver content to the right audiences.

 

 

Include in your description anything that might help people decide if your Pin is relevant to them. The more details, the better.

 

Use up to 500 characters and put the most important part first, since the first 30 or so characters are what people see in the feed.

 

Use relevant keywords in your description but write in natural sentences and never keyword stuff.

 

Include a call to action to encourage a click or save.

Include a few relevant hashtags.

 

The descriptions need to be compelling and actionable – so if trying to drive clicks hint that there is more to see on the website but you do need different text per pin.

 

Call to action – NEEDS TO BE STRONG – 

shop

find more

buy 

will encourage people to take the next steps